Marketing Execution and Performance Management

Program management that is aligned with the strategy

Any marketing programs need to be aligned with your marketing strategy. In order to deliver superior results consistently, we support our clients to execute successful program and performance management. Global-Prime has the experience and expertise to deliver full accountability across a broad spectrum of creative marketing programs.

Execution Alignment:

  • Assess customer needs and priorities
  • Develop strategically aligned initiatives and programs, including: branding and promotions, online-offline integration, customer journey based programs (CRM)
  • Validate marketing, sales, and media mix plans based on company/customer priorities

Performance Management:

  • Select key performance indicators (KPIs) and set objectives
  • Establish a business/marketing performance dashboard and monitoring process

PDCA Cycle:

  • Employ a PDCA cycle for learning and continuous improvement

Major Services:

  • Creative development
  • Digital implementation: web, mobile
  • Social media
  • Branded online media & content development
  • Integrated offline-online promotions
  • Digital B2B sales tools
  • Color consulting of various marketing /branding tool
  • Creating guidelines
  • Developing PDCA management process

Solutions by Global-Prime:

  • Creating a customer journey framework and a customer survey to verify and prioritize needs for a B2B company
  • Supporting a customer segmentation assessment for prioritizing online marketing initiatives for a B2B company
  • Providing execution ideas for enhancement of a promotion brand/concept and repositioning the role of a micro-site for a leisure industry company; act as operation office to maintain/execute marketing initiative at this micro site
  • Specify marketing and sales metrics and design an integrated marketing dashboard for a consumer health products company
  • Implementing a corporate Balanced Score Card (BSC) for a B2B company
  • Developing brand statement, credo, and various branding tools and brand guideline for a corporate re-branding project (B2B company)

For further information, please contact info@global-prime.co.jp